- A browser.
- An operating system.
- An extension to HTTP - SPDY.
- An drastic evolution of AJAX - Web Sockets.
- A public DNS service.
- A drastic evolution in web programming - Native Client.
Some of these are put under the banner of "making the web faster".
Let me go a step further.
Google makes lots of money when you're clicking. The faster and more efficiently you consume their experiences, the more you click. The more you click, the more money Google makes.
But there are bumps along the way.
Out-dated operating system.
Outdated and/or bloated browsers, protocols, and programming languages.
In the end, the've decided to cut out the middle man.
Ponder the stack of technology between you and Google's web offerings. When Eric Schmidt thinks about protocols, operating systems, and browsers--he has the same thoughts as Bill Gates did 20 years ago--about disk drives, CPUs and RAM.
Make them solid. Make them better.
But keep them out of the competitive picture.
MSFT did it riding a wave of cheap PCs.
GOOG is doing it by riding a wave of free software.