- A browser.
- An operating system.
- An extension to HTTP - SPDY.
- An drastic evolution of AJAX - Web Sockets.
- A public DNS service.
- A drastic evolution in web programming - Native Client.
Some of these are put under the banner of "making the web faster".
Let me go a step further.
Google makes lots of money when you're clicking. The faster and more efficiently you consume their experiences, the more you click. The more you click, the more money Google makes.
But there are bumps along the way.
Crappy ISPs
Out-dated operating system.
Outdated and/or bloated browsers, protocols, and programming languages.
Google was silent on these for a long time--pushing existing technologies in novel or extreme ways--AJAX with Google Maps, Java Web Toolkit for Javascript, even shoe-horning Chrome into IE.
In the end, the've decided to cut out the middle man.
Ponder the stack of technology between you and Google's web offerings. When Eric Schmidt thinks about protocols, operating systems, and browsers--he has the same thoughts as Bill Gates did 20 years ago--about disk drives, CPUs and RAM.
Make them solid. Make them better.
But keep them out of the competitive picture.
Commoditize.
MSFT did it riding a wave of cheap PCs.
GOOG is doing it by riding a wave of free software.
3 comments:
gr8t thinking
On one hand you are right. On the other - it makes me sad.
Let me tell you my story.
Yesterday I tried to find where to buy good mooncakes (well, just any mooncake) in Tampa area.
I spent like almost two hours in Google to play with wordings until I found old article in local newspaper that recommended some place.
And think about that - if I just write "mooncake" ib browser google already have a lot of information to make a guess what I want. It knows my IP and hence my location, it knows that usually people look for recipes or place to buy, it knows that they usually look for "best of" option.
Is it hard to look at the local newspapaer cache and give me phone number? I know, know - it is. It is much easier to reinvent the wheel by providing solutions to problems that already have been solved (not once).
Instead of continue to make search (read - access to information) perfect, Google started to play "world dominance" game.
I really afraid that they are going to loose here big time. Not as a Google, but as a company associated with search.
Google OS may be a wonderful thing for geeks who will be able to write Quake once more, "now in javasrcipt". It's almost nothing valuable for other people.
As much as I like Google products "Except Chrome OS & Wave because they are useless" as much as I hate to see google making everything free, it jumps over a market where companies were making money by selling some product and simply Google says screw it we will make this thing free and open source too -so we don't get sued over antitrust- and all these companies have to run for their money and try to find different business model.
It is a good thing to give people free stuff but the bad thing that only one company is doing so and getting information from everyone.
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